About Us

Hey, there! If you’ve made your way to this page, you must enjoy a good story as much as I do! Here’s a quick snapshot of who I am and how Urbanity got started…

For starters, my name is Crystal, and I’m the heart and soul behind Urbanity. As a mom to four incredible daughters, I’ve experienced firsthand the beautiful diversity of women’s styles and preferences. Each of my daughters has her own style and personality, and shopping with them always reminds me that fashion is a personal journey—one that allows us to express our unique selves in the most creative ways. 

For the last 34 years, I have devoted my time in the world of bridal with my bridal store, A Storybook Ending Bridals. It has been a joy and privilege to be a part of so many special days, helping thousands of brides feel confident and radiant in their stunning gowns. That experience inspired me to broaden my scope and dream even bigger — I wanted to extend that feeling of confidence and beauty to every woman, every day. 

In 2016, Urbanity was born from a simple but powerful belief — every woman deserves to feel confident and beautiful in her everyday life, not just on special occasions. With the occasional help from my daughters, I’ve curated our collections with a passion for fashion that’s as diverse and dynamic as the women we dress. From casual chic to evening elegance, I believe in celebrating every woman’s style, helping her to shine from the inside out.

At Urbanity, we can embark on this style journey together. Here, fashion is more than just clothes; it’s a part of your story. Let’s make every page a beautiful one.

Shine on✨

- Crystal

Crystal with her four daughters.